Nursery Crimes: Suriram

SILVER B8.1 Social, Environment, Health & Safety - Single
NurseryCrimes_Suriram.jpg

Agency

Naga DDB Tribal Sdn Bhd

Client

Protect & Save The Children

Product/Service

Public Service Announcement

Brief

In Malaysia, sexual abuse is a taboo topic. Apathy, ignorance and denial by society at large, have caused a lack of awareness and poor-to-no sex education, which leave children vulnerable to sexual predators.

Solution

To break the taboo, we created a series of films based on the insight that more that 90% of sexual abusers are people children know and trust.We turned popular ‘Nursery Rhymes’ into ‘Nursery Crimes’ by twisting the lyrics to express how predators masquerade their hidden intentions to groom children into unsuspecting victims of sexual abuse.The films led parents to an educational website, where they could arm their children with information and knowledge.

Credit

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Executive Creative Director: Alvin Teoh
Creative Director: Alex Wong
Creative Group Head: Jeremy Yeoh
Copywriter: Jeremy Yeoh, Jenatun Zulkifli, Jackson Mah, Chong Su-Yin
Art Director: Simon Yip
Client Service: Caroline Wong, Tee Tze Mien
Agency Producer: Sharon de Silva, Chris Lau
Media Strategist: Leroy Mah
Technical Director: Cheok Chin Jin
Digital Strategist: Lo Wei Tzen
Illustrator: Kathrin Honesta
Film Production Company: Superwonderful Films
Director: Al Isaac
Cinematographer: Ricky Lim
Gaffer: Ashraf Alif
Production Designer: Simon Loke
Executive Producer: Diana Tang
Post-Production Company: Mustang Post
Editor: Vikster Chew
Colorist: Lee Jia Seng
Flame Artist: Sean Chaw
Post Producer: Luffy Latiff
Client’s Name: Madeleine Yong
Client’s Position: Committee Member
Client’s Contact No: 012-9366294
Client’s Email Address: protect@psthechildren.org.my
Client’s Address: No.5, Jalan 7/14, Section 7, 46050 Petaling Jaya

 

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