FOX SPORTS GAME ON

BRONZE B2.2 Corporate Image - Campaign

Agency

Isobar

Client

FOX Sports

Product/Service

TV Channel

Brief

FOX Sports is a global ambassador of sports, with a mission to empower spirit of sportsmanship around the world.

In Malaysia however, the local sports community does not feel a connection with the brand. It is merely known as another TV channel.

Solution

Move out of the screen, and into where it matters the most - Malaysia’s notoriously dilapidated (f**ked up) public courts, and turn them into FOXed up courts, one at a time.
For the first time in Malaysia, FOX Sports reached its audience beyond the TV screens and into the grassroots level, giving them a taste of what the true FOX Sports brand stands for - Sports for all.

The Results?
PR value gained for Digital, TV and Print: RM523,550. Impressions on social media: 10,129,655.

Credit

Executive Creative Director: Liew Sanyen

Group Account Director: Jean Tang
Associate Account Director: Sue-ann Frankie De Cruz
Account Manager: Wei Chun Chan

Creative Group Head: Celestine Lau
Creative Group Head: Chinwei Wong
Senior Art Director: Joe Chan
Copywriter: Waikit Lam
Designer: Leong Chee Kai
Designer: Alvin Chin

FOX Network Groups Marketing Director: Penny Tan
FOX Network Groups Marketing Manager: Soon Hooi San

Production: Keyes Solutions

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