KancilAwards_The Hero's Journey

BRONZE Best design-led integrated campaign
KancilAwards_The Heros Journey_Casestudy.jpg
Kancil Awards_The Heros Journey_poster_1.jpg
Kancil Awards_The Heros Journey_poster_2.jpg

Agency

NAGA DDB SDN BHD

Client

4As Malaysia

Product/Service

Creative Awards show

Brief

4As Malaysia wanted to host the first Kancils Award Festival after a 2-year hiatus due to the pandemic. How could this year’s festival be more than another award show?

Solution

Themed ‘The Hero’s Journey’, based on the popular storytelling framework, it is a reflection of the Malaysian ad industry’s fortitude and defiance through challenging times and emerging as a hero at the end of it all.

These designs were used across all stages of the festival; from posters to call-to-entries, videos to merchandise, programme booklets to delegate tags.

It depicted the kancil as the protagonist in various stages of the hero’s journey, allowing delegates to immerse themselves in the narrative of their own heroic story across the festival.

Credit

Chief Creative Officer: Alvin Teoh
Copywriter: Derek Yeo
Art:
Jennifer Wee
Shireen Ang
Gui Jiann Rong
Chew Jo Lian
Ng En Hui
Yeoh Jun Jin

Akmal Khairie
Alisaiful
Chen Chee Kean
Fahrul Fuad
France Chai
Heshvin Vasu
Horgan Yap
How Jo Ee
Kenneth Chuah
Lee Guat Leng
Mohd Zaihisham
Mohd Zaini
Nicky Chong
Phua Si Rong
Ralve Khor
Reyki Lim
Sara Chong
Syawal Suboh
Tan Zhi Jian
Thomas Chiew
Thomas Thoe

Project Manager: Victoria Lim
Events Company: CIA Events