KancilAwards_The Hero's Journey

MERIT Best use of print: campaign
Kancil Awards_The Heros Journey_poster_cover.jpg
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Agency

NAGA DDB SDN BHD

Client

4As Malaysia

Product/Service

Creative Awards show

Brief

4As Malaysia wanted to host the first Kancils Award Festival after a 2-year hiatus due to the pandemic. How could this year’s festival be more than another award show?

Solution

Themed ‘The Hero’s Journey’, based on the popular storytelling framework, it starts with the ‘Call To Adventure’ to “The Ordeal‘ and finally to the ‘Ressurection’ and ‘Return With The Elixer’. The theme chosen is a reflection of the Malaysian ad industry’s fortitude and defiance through challenging times and emerging as a hero at the end of it all.

Credit

Chief Creative Officer: Alvin Teoh

Art:
Adzam Bahrin
Alisaiful
Chew Jo Lian
Gui Jiann Rong
Heshvin Vasu
Horgan Yap
Jennifer Wee
Mohd Zaini
Nicky Chong
Sara Chong
Shireen Ang

Copywriter: Derek Yeo

Project Manager: Victoria Lim