Adlentine's Day Cards

MERIT English Copywriting: Campaign
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Agency

Chariot Agency Sdn Bhd

Client

Chariot Agency

Product/Service

Brand

Brief

Teacher’s Day. Parent’s Day. Root Canal Appreciation Day. There’s a day to show our appreciation for just about everything and everyone. What about ad people? We do all the work, and get no more than a ‘noted’. Even this piece of work… Who thinks of the poor copywriters and designers doing this work??!!

Solution

Like love, advertising is a game of give and take. And there’s no greater day for love than Valentine’s Day (ew). So as a bunch of wickedly nice agency folks, we got sweet on the people we work with every day (including public holidays and weekends) during the sweetest day of all.We created a series of greeting cards that don’t inspire eyes to roll like they usually do. There’s a card for just about every member in the team, even our vendor partners.Oops, we forgot the strat… That’s ok, we’ll retrofit them in later. Now (almost!) everyone can feel seen and loved. For one special day.

Credit

Executive Creative Director: Jarrod Reginald
Copywriter: Kuah Jenhan, Christyna Fong
Art Director: Yao Ding Ng
Illustrator: Samantha Tan, Amy Tan, Syahrul Azril, Jacqueline Lim
Managing Director: Adrian Cheah
Senior Agency Manager: Vanessa Pang

Client: Chariot Agency Sdn. Bhd.