The Grand Love

SILVER Chinese Copywriting, Content Writing & Scriptwriting: Single
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Agency

TBWA Kuala Lumpur

Client

U Mobile

Product/Service

Telecommunications

Brief

People are losing the ability to do things on their own. Real life practical skills (like changing a tyre or cooking rice) are being forgotten or never even learned in the first place, because more and more of our time is used to consume meaningless content online that don’t really help us in our daily lives. U Mobile recognised this and wanted to motivate more people to create & consume meaningful content.

Solution

We told the heartwarming story of a grandfather who seemingly pursued viral fame through his videos. However, a surprising twist revealed his true motive: Driven by love, he sought to empower his granddaughter with life skills for independence, even in his absence. The film struck a profound chord with Malaysians, resonating on a deeply personal level. It inspired people to use technology for a good purpose and not just the mindless consumption of meaningless content.

Credit

Chief Creative Officer: Yee Wai Khuen, Gigi Lee

Deputy Executive Creative Director: Fazlee Sabbaruddin

Associate Creative Director: Kenny Pang

Art Director: Kenny Pang, Koh Xian En

Copywriters: Chow Jann Rong, Mariana Lim, Chan Boon Haw

Designers: Koh Xian En, Chloe Chai, Lee Yen Yee, Liew Ying Tong

Executive Producer: Nisha Khirudin

Senior AV Producer: Lee Boon Hsin

 

New Business Director: Theresa Arthur

Brand Director: Alex Yap

Brand Executive: Urmilla Ganesan

 

Production House: Directors Think Tank SG

Production Support: Tankquip

 

Director: Sling

Co-Director: Chevie Law

Producer: Tan Shuying

Line Producer: Saw Yuji

DOP: Din

Second Cam: Shahrul Chehasan

Art: Something Reel Studio

Wardrobe: Wardrobe Room Sdn. Bhd.

Make Up: Dessrey

Editor: affandi

Post: Tank3

Music / Audio: Pitch Audio Magic / Tank music