SOIMJENN SDN BHD
Kérastase Malaysia
Hair Care
To promote and educate young adults on prevention of hair split ends with the benefits of Kerastase Elixir Ultime hair oil.
To effectively convey the concept of split ends and engage young adults, we drew a parallel between split ends and an experience everyone can relate to: a breakup.
If there’s a split that young adults can relate to all too well, it’s a breakup. We created a heartbreak drama and personified split ends as a couple going through a breakup. We utilized wordplay and puns to illustrate how hair splitting is not so different from a breakup.
The use of a heartbreak drama and relatable dialogue helped us convey the concept of hair split ends to young adults easily and connect with them on an emotional level. This provided an opening for us to introduce Kerastase Elixir Ultime’s benefits in the prevention of split ends, hair drama, and heartbreak.
Managing Director: Jon Liddell
Executive Creative Director: Jenn Chia
Copywriter: Jenn Chia & Reuben Kang
Executive Producer: Jon Liddell
Creative Director: Jenn Chia
Account Lead: Gwen Neng
Writers: Jenn Chia, Reuben Kang
Production House: Imagineers Film
Film Director: Reuben Kang
Producer: Johnny Toh, Irwin Oon
DOP: Irwin Oon
Gaffer: Jaden Hew
Art Director: Freda
Makeup Artist: Yuki
Offline Editor: Chien Han, Wendy Pua
Online Editor: Chien Han
