The Most Boring Ride

BRONZE Creative Effectiveness: Film & Branded Content
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Agency

Grab

Client

Grab

Product/Service

Ride-hailing

Brief

People only talk about ride safety when something bad happens. But for Grab, 99.99% of its rides have zero safety incidents. How may we get Grab’s ride safety top-of-mind?

Solution

The safest rides are the most boring ones. And that’s a good thing.

Credit

ECD: Carina Teo
CD: Neo Ming Yi
Copywriter: Melinda Foo, Petrina Thong
Art Director: Wilson Ariyaduta
Producer: Ang Hui Yun
Brand Team: Sulin Lau, Mindy Yap, Adeline Kwek, Jess Seow

Production House: Graph Studio
Executive Producer: Kenneth Lim
Film Director: Derrik Yaw
Producer/1st AD: Tiger Chia
Production Manager: Jade

Post-production: Gurafu Post
Film Editor: Elyas Adnan
Colorist: Danny Gan
Online Artist: Corey Chong
Animation: Johnson Ng

Music: Waveferer Audio
Music Director: Clinton Liew
Sound Engineer: Johnston Wang

Sound Design: Lab Studio
Sound Engineer: Yuen Yiet Soo