The Cola Pizza

MERIT Product/Service Design (Eligible for Innovation)
The Cola Pizza.jpg

Agency

Mediabrands Content Studio

Client

QSR Brands

Product/Service

Pizza Hut

Brief

After around 40 years of serving Pepsi, Pizza Hut Malaysia has finally switched to Coca-Cola. But as one of the fast food latecomers to adopt this, how do we announce this differently for Malaysians to get really hyped for Coca-Cola at Pizza Hut?

Solution

We let our pizza do the talking instead. How? By bringing the taste of pizza and Coca-Cola together to create Cola Pizza.
We began selling Cola Pizza in all Pizza Hut outlets and launched an ASMR campaign with social postings, film and pizza packaging box inspired by the visuals and sounds of this cola-boration.

Credit

Executive Creative Director: MUN
Creative Director: Ng Bee Nee
Creative Group Head: Nikki Chong
Art Director: Christopher Ongkowidjojo, Nikki Chong, MUN
Copywriter: Kristine Rimas Lee, Ng Bee Nee
Designer: Chong WinJett
Business Director: Rena Tay
Brand Director: Lim Xin Ee
Producer: Betsy Hee
Studio & Traffic Director: Jeremy Lim

Production Company: Studio 20Twelve

Client: Emily Chong, Muhaini Ghazali