KOLs Making A Quick Profit Off Pizza Hut

MERIT Best digital-led brand experience & activation
KOLs Making A Quick Profit Off Pizza Hut.jpg

Agency

Mediabrands Content Studio

Client

QSR Brands

Product/Service

Pizza Hut

Brief

A whole pizza for RM6 is a good deal, but how do you know it’s the best deal in town?

Solution

When top business influencers spotted Pizza Hut’s deal, they knew it was too good not to… rebrand, and sell it at a higher price to make a profit! And that’s exactly what they did.
Through a series of elaborate social posts, hyping up their own pizza food trucks to a massive launch day event, all was well until they got busted by their own followers and the true best deal in town was revealed.

Credit

Executive Creative Director: MUN
Creative Director: Ng Bee Nee
Creative Group Head: Andy Poon
Art Director: Shanay Tan, Michael Chuang, MUN, Nikki Chong
Copywriter: Ng Bee Nee
Designer: Chong Zhi Mei
Business Director: Rena Tay
Brand Director: Lim Xin Ee
Producer: Betsy Hee
Studio & Traffic Director: Jeremy Lim

Content Creator: Jenn Chia, Wak Doyok

Production Company: Passionlust Creative

Client: Emily Chong, Queenie Tan