Suasana Hari Rabu

MERIT Film (Online): Single
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Agency

Grab

Client

Grab

Product/Service

OneGrab

Brief

During Raya, almost every brand will release a Raya film. And these films are all same-same but different—tear-jerking, emotional, and heartwarming. Ngaaw…

How can Grab stand out in a sea of soppy emotional ads?

Solution

While most Raya ads featured hometowns and family reunions. We told a story about an orphan with no family instead in the film ‘Suasana Hari Rabu’.

After losing her parents in a freak accident, Rabu (the protagonist) developed a strong hatred for festivities. When you don’t have a kampung to belong to, it’s only natural to hate Raya.

Will this Raya anti-hero win the hearts of Malaysians?

Credit

ECD:  Carina Teo
CD:  Wong Sen Kiat
Copywriter:  Carmen Cheong
Art Director:  Zahriel Yazid
Designer:  Simone Yeoh Si Wen
Creative Producer:  Jan Teoh
Marketing/Brand:  Sherene Tan, Allyce Low, Pamela Chia, Hassan Alsagoff
Social Team:  Anne Cheah, Shazli Mokhtar
Digital Performace: Amanda Choo, Emily Tan

Production House:  Graph Studio
Film Director:  Derrik Yaw
Exec Producer:  Kenneth Lim
Producer:  Leon Ho
Line Producer:  Lee Jade Shan
Dir of Photography:  Kenz Koh
Art Department:  Seni Lab
Post Production:  Gurafu Post
Offline Editor:  Elyas Adnan
Colorist:  Jawagar Samidurai
Online Editor:  Corey Chong
Animator / Graphics:  Johnson Ng
Music score:  NUC Audio - Bo Cuurley
Sound Engineer:  LAB Studio - Soo Yuen Yiet