Not Rendang

MERIT Creative Effectiveness: Digital Experience
KFC_Not Rendang.jpg

Agency

Reprise

Client

QSR Stores Sdn Bhd

Product/Service

KFC

Brief

When a Masterchef UK berated a Malaysian contestant about how her rendang chicken dish for not being ‘crispy’, resulting in her elimination from the competition, we saw an opportunity to respond.

Solution

We posted a cheeky response of a picture of KFC chicken with the headline: “Not Rendang” which went viral.

Credit

Executive Creative Director: Amir Faiz
Copywriter: Zahir Mazlan, Angelina Villanueva
Art Director: Izham Sofi
Designer: Jane Lee
Senior Social Media Manager: Hajar Yusof
Senior Social Media Executive: Charmaine Boo
Client: Angelina Villanueva