CATS

MERIT CR16.1 Art Direction - Single
Anglers Central (final) - CATS.jpg

Agency

Hakuhodo Malaysia Sdn Bhd

Client

Anglers Central Tackle Trading

Product/Service

Fishing Tackles & Lures

Brief

Fishing is one of those hobbies where newbies don’t know where to start, and old hands have their solid preference. Anglers Central provides a wide selection of lures and fishing equipment for all skill levels. They needed to be top of mind.

Solution

A fisherman with the best equipment catches a lot of fish. Someone who catches a lot of fish will have extra to spare. And where there is fish to spare, there will be fish lovers looking for a free meal. In the end, Anglers Central makes all kinds of fish lovers happy. And we really do mean ALL_

Credit

Creative Director: John Dorai
Art Director(s): Kenny Pang, Clement Lim
Copywriter(s): Jeihan Lee, John Dorai
Photographer: Image Rom Sdn. Bhd.
Client Service: Loke Chew Ling
Print Producer: Chris Yeap