Tracing The Veins of Creative Passion

BRONZE Best self-promotion
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School

Dasein Academy of Art

Lecturer(s)

Lew Tau Fei, Samantha Pei Wen Cheah

Brand

Lew Tau Fei, Samantha Pei Wen Cheah

Rational

As a graphic designer, I firmly believe that creativity is the lifeblood of my work. It not only fuels my ideas but also propels my designs forward. This is why I’ve chosen the concept of veins to symbolize the pulse of my creative passion within my portfolio book.

Like how our body’s veins expand with each heartbeat, my creative ideas and inspiration grow with every project I embark on. Each design represents a journey of learning and growth, with every moment of my creative heart pushing me to reach new heights.

My portfolio book is thoughtfully organized into distinct sections, each focusing on a different facet of my work. The concept of veins serves as a metaphor for the creative process, allowing me to connect my strengths to my body’s organs. This choice is deliberate because I want to bridge the perceived gap between design and the human experience. I want people to realize that design is not distant but part of us. While we all share the same primary body, I strive to cr

Group Members

Tan Xiao Xuan

Other Credits

Designer: Tan Xiao Xuan