The Hidden Monster

BRONZE Best Idea for Social Good
The Hidden Monster Thumbnail.jpg
The Hidden Monster.jpg

School

Sunway University

Lecturer(s)

Dr Zuhaili Akmal Ismail

Brand

Dr Zuhaili Akmal Ismail

Rational

The Hidden Monster emerges as a groundbreaking social campaign targeting imposter syndrome among young women in education and the professional realm. Through a captivating metaphorical journey, we transform inner doubts into the ‘hidden monster,’ fostering self-reflection and acceptance.

This dystopian-inspired initiative collaborates with iconic brands like Cocoraw, H&M, Zara, MIASA, Maybank, Sunway University, and Monash University, creating a symphony of empowerment. Our strategic fusion of interactive digital experiences and ambient initiatives forms a powerful narrative that transcends boundaries. The Hidden Monster not only addresses imposter syndrome but cultivates a supportive community, propelling young women to triumph over self-doubt.

Group Members

Wee Chloe

Other Credits

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