Bring Back Your Living Room

School

Malaysian Institute of Art

Lecturer(s)

CC Kua

Brand

CC Kua

Rational

“Bring Back Your Living Room”, is a campaign concept that we designed. It’s a concept based on current times. We felt that families completely ignored the living room due to them having their faces glued on their devices, therefore not having any meaningful relationships with other family members within that area of the house.

Our Poster designs are based on IKEA’s advertisement and their logo’s iconic colour - blue and yellow. We implemented that idea towards our three poster designs’ background colour and also quotes or jokes and puns included like IKEA’s advertisements. The mascots are flamingos, because their colour, pink, fits well with the overall tone and manner, which is lovingness and togetherness. We dubbed the mascots’ family name “The Vimle Family”, based on IKEA’s couch line.

When these three posters combine, it will form a scene of the Vimle family together along with the setting and furniture together.