Be A Fish In Kukup

GOLD Best Design - Brand Identity
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School

Raffles University

Lecturer(s)

Sylvia Tan

Brand

Sylvia Tan

Rational

Be a fish in Kukup, a carefree fish, for only in the vast ocean can fish truly be free. I aim to establish a fresh cultural tourism brand for Kukup, redefining its image and appeal. This concept, when infused into the redesign of the Kukup brand, captures the essence of serenity and liberation I aim to convey. The purpose is to express that Kukup offers not just a serene ambiance but also a diverse cultural experience, captivating entertainment, and unforgettable scenery. This transformation will position Kukup as an ideal destination for both relaxation and amusement, creating distinctive and cherished memories for visitors.

Group Members

?Copywriter: Lee Wan Yu
Art Director: Lee Wan Yu
Designer: Lee Wan Yu
Illustrator: Lee Wan Yu
Producer: Lee Wan Yu

Other Credits

no