IACT College
Farah Izyan Jamel Nasir
Farah Izyan Jamel Nasir
PROBLEM
Malaysians rarely support local artisans and brands, especially our batik industry.
INSIGHT
Malaysians must first understand why we should buy local products so that we can bridge the disconnect between choosing local over imported goods.
IDEA - BEHIND THE SEAMS
To showcase B40 women, housewives, and single mother background stories. KTJ consumers won’t just be buying batik products, but know that they are directly supporting the seamstress behind them.
Copywriter: Ian Lai, Art Director: Minnie Ang
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