Dasein Academy of Art
Samantha Pei Wen Cheah
Samantha Pei Wen Cheah
I wanted my self-branding to be a reflection of my childhood dream, which is to become a doctor.
I built this concept around the desire to showcase my true heritage and identity.
The more I explore my potential as a creative designer, the more I realise that what I do is pretty similar to a medical practitioner. Both of these occupations share the same goal, which is finding the best “cure” for a problem—be it for the patient or the client.
Hence, I decided to package my portfolio as a traditional Chinese medical box.
Nicky Chong Kar Yan
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