IACT College
Farah Izyan
Farah Izyan
Decathlon’s pricing is kept low compared to rivals, all while providing a great and immersive in-store experience for anyone who wants to experience a sport. Unfortunately, this makes consumers doubtful and unassured of the quality that they will get out of Decathlon’s products.
However, given that Decathlon has a wide product portfolio with competitive pricing, this automatically provides the means for everyday people to try out different sports without having to splurge or commit heavily, rooted in the thought that it’s okay to be bad at a sport when they take the first step.
Creative Team:
1. Annabelle Foo
2. Jerusa Teo
Talents:
1. Jerusa Teo
2. Alessandra Daveena
