Catcha Text and Drive

BRONZE Integrated Campaigns
CatchaTextandDrive01.jpg

School

The One Academy

Lecturer(s)

Yan Li Wen, Chan Kon Loong

Brand

Yan Li Wen, Chan Kon Loong

Rational

Death rates are high on Malaysian roads due to the use of mobile phones while driving. Using digital billboards with cameras and image recognition to catch them in the act, we hope to bring down this harrowing statistic.

Group Members

Lee Cin Cing
Ng Wan Rou
Tan Connie

Other Credits

n/a