A Civet's Dream

MERIT Best Design - Packaging
A Civet's Dream.jpg

School

Dasein Academy of Art

Lecturer(s)

Low Poh Li

Brand

Low Poh Li

Rational

Brief
To package durian candy.

Insight
Musang King durians are identifiable by a five-point star beneath. The best durians are those nibbled on by a civet.

Idea
To showcase a civet cat’s life revolving around durians. With the five-point star reminiscent of nighttime, the concept is A Civet’s Dream. In a civet’s dream, they have fun and enjoy durians. A candy so delicious, you’ll dream about it!

The packaging includes a wooden box with laser-cut descriptions, candy, and poem cards to bring consumers through the civet’s dream. The illustration is in modern batik style for its surreal quality and Malaysian identity.

Group Members

Yeoh Si Wen

Other Credits

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