Learn To Speak Hokkien

SILVER Best Use of Cultural Insights
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School

Dasein Academy of Art

Lecturer(s)

Lew Tau Fei

Brand

Pantone

Rational

Issue
Till now, older generations are the only remaining ones who know how to speak in the dialect. Children nowadays focus on learning Chinese and English. Different reasons make them become unable to speak the dialect.

Objective
Encouraging people in George Town to learn Hokkien so that this dialect will not be forgotten but passed down to new generations.

Idea
Using colours to let them remember and learn Hokkien in an easier way. We will list out the vocabularies that have the same sound or meaning as the respective colours in Hokkien and place them everywhere in Georgetown.

Group Members

Illustrator: Loh Xile
Designer: Loh Xile

Other Credits

Creative Director: Loh Xile

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