The One Academy
Yan Li Wen
Heinz
Chinese people are obsessed with the colour red- so Heinz sees an opportunity to engage this group of people and aim to tell them that ketchup can bring about the Ong(red) in their lives.
The target audience is invited to participate in an event to paint a giant dinner table cloth red with the ketchup to reveal their secret fortune of the year, and share this auspicious message online.
Teh Xiaoyun, Lau Sze Quan, Siew Woon Ting, Low Jia Chang
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