From Zero to Hundred Real Quick

SILVER Best Idea for Social Good
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School

IACT College

Lecturer(s)

Farah Izyan

Brand

IKEA

Rational

The main focus of making this campaign is to raise awareness.
At this point, people are not keen and motivated to make a
change. They wouldn’t want to spend extra effort to work on
things that result are only seen in a long run.

With all these in mind, IKEA will host a “One to One” exchange
campaign. Wish to throw away your old furniture? Why not bring
it over to IKEA and check it out. IKEA are able to make something
different using your old deconstructed furnitures.

Result? People would love to join in and be part saving the
environment together. They will now appreciate their old and new
furnitures the same equal amount

Group Members

Copywriter: Jerusa Teo
Art Director: Jerusa Teo
Designer: Jerusa Teo
Illustrator: Jerusa Teo

Other Credits

NA

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