The One Academy
Kuan Sook Chiung
JD
Cypher X JD is a motiongraphic work that communicates the hype and fun tone of street culture to the millennials. It also aimed to established JD brand with streetwear that is not just a style. It is a community that lives freely, take risk, taking their own path to make a difference within the ordinary environment. A street culture spirits of JD brand that lead the millennials being who they are, learning from experience and attitudes. The video content captured the cypher spirit of being freestyle, go with the flow with their very own mind, never instrumented, navigating through mainstreams yet tapping into their own zone.
Valerie Liew Xin Jing
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