Saito University College
Eric Lim
Duriian Deluxe
SMOOTHENING
THE THORNS
GIFT BOXES FROM
DURIAN DELUXE- Hedgehog
PROBLEM
People like to ta-pau durians for later
enjoyment. However, instead of a
container, customers prefer to buy
and carry the whole durian. Problem
is, durians have spikes. When said
spikes are inserted into the wrong
places, the result is a painful yell followed
by a visit to the doctor.
SOLUTION
The obvious answer:
Durian carry-boxes. But how can we
make ours stand out? Could we turn
our packaging into a distinctive and
memorable statement about the
company? Yes.
Art Director: PHAN AI HUI
Designer /3D Artist: WONG WEI QI
Designer /3D Artist: CHOW SEE MEI
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