Limpapeh - A Natural Reflection of Minang

BRONZE Best Design - Brand Identity
Limpapeh - A Natural Reflection of Minang.jpg

School

The One Academy

Lecturer(s)

Bob Yusof, Yan Li Wen

Brand

Limpapeh

Rational

Limpapeh is a brand given to a group of songket weavers from a Minang tribe in Lintau, Indonesia; the word “Limpapeh” means butterfly in their ethnic tongue; and the logo was designed with a combination of the butterfly and the weaver’s spool.

Group Members

Carissa Chua Chui Vern, David Sugiarto, Kylie Chia Ying Yee, Michael Lim Chung Leong, Lee Pik Hua, Wong Ching Seng

Other Credits

Air Asia Foundation

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