All About Perspective

School

POINT COLLEGE

Lecturer(s)

Nur Asfarina bt Ab Aziz

Brand

Ocean Conservancy

Rational

All About Perspective
You can see the DIFFERENCE but not us.

CHALLENGE
Plastic had affects at least 700 marine species and at least 100 million of marine mammals are killed annually.

INSIGHT
Marine animals play an important role to the Earth’s ecosystem. If we don’t take care of them, it will become unbalanced and collapse.

IDEA
Showing a visual of an animal trying to eat their food but it is actually a plastic in disguise. They misjudge plastic as their prey and ended up choked or suffocated. The visual interacts with the audiences by attracting them to search for the plastic. This creates an awareness about the effect of plastic to animals if the usage of plastic is not controlled.