Ketupat's Story

BRONZE Best Film - Branded Films (includes online and TV ads)
Cubit2 TVC thumbnail.jpg

School

IACT College

Lecturer(s)

Nicola Wong

Brand

Cubit

Rational

To encourage young urban Malays to become more proficient in English, we collaborated with Astro Kasih to create a language-learning app, Cubit², English in a bitesized format, based on the philosophy that just a little bit a day can take you far. We introduced a set of equally snackable characters called the Snack Gang, with Pak Lemak as a wise mentor on the user’s journey to English comprehension.This TVC introduces the app through the story of a young ketupat who struggles to connect with those around him due to a language barrier that leads to miscommunication.

Group Members

Copywriter: Valentina Ho Shan-Mei
Art Director: Ng Wu Ken

Other Credits

Animator: Ng Wu Ken

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