Heavy Metal Deeds: Patience/Phone/Signal

MERIT Tamil Copywriting

Agency

Naga DDB Tribal Sdn Bhd

Client

QSR Stores Sdn Bhd

Product/Service

KFC Nacho Cheezy Crunch

Brief

To introduce and raise awareness for KFC’s new limited time offer – the KFC Nacho Cheezy Crunch. Coated with nacho flakes, the product is fiercely crunchy on the outside, yet it’s tenderly delicious on the inside.

Solution

We built a story that highlighted the product’s character of ‘Fierce on the outside, Tender on the inside’. To illustrate the juxtaposition, we used heavy metal vocals and music to deliver a series of caring road safety messages.

Credit

Executive Creative Director: Alvin Teoh, Paul Lim
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Copywriter: Lysha Zulkifly, Izzul Iqram, Ng Ka Chi
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Executive: Eugene Ong
Account Executive: Edwin Chen, Vivien Hon
Senior Strategist: Joanna Dorai
Head of AV: Sharon De Silva
AV Producer: Chris Lau

Audio Production: Canang Studio
Producer: Joanna Pereira
Music Composer: Khoo Kay Hean
Sound Designer: Shah Haron

Client: Evelyn Ng

Share