Don't Be Toot-Toot

MERIT CR7.1 Music and Sound Design - Single
Don't be a Toot-Toot.png

Agency

McCANN Erickson (M) Sdn Bhd

Client

Celcom

Product/Service

Mobile Caller Ring Tone

Brief

To bring back the relevancy of Caller Ring Tone in today’s generation.  To change perception that “Caller Ring Tone” can be cool & it’s so yesterday for having a monotone ring tone.

Solution

Produced a song to demonstrate now being a toot-toot (monotone user) is not cool and poke fun at them in a fun manner.

Credit

Business Director: Kevin Yeoh
Senior Brand Director: Vinz Low
Brand Executive: Chew Ai Wee
Chief Creative Officer: Ng Heok Seong
Creative Director: Khor Kok Yang
Copywriter: Khaleeq Sarfaraz, Joos Khor
Art Director: Khor Kok Yang, Aisha Monica Lim
Project Director: Michelle Goh
Agency Producer: Pauline Moreira, Mike Chong
Production House: Superwonderful Films Sdn Bhd
Film Director: Brian Christie
Post House: Mustang Post
Sound Studio: Fuse Asia