Naga DDB Tribal Sdn Bhd
Protect & Save The Children
Public Service Announcement
In Malaysia, child sexual abuse is a taboo topic. Apathy, ignorance and denial by parents, as well as society, have caused a lack of awareness and poor-to-no sex education, which are factors that make children vulnerable to sexual predators. The challenge: How do we break the taboo and create awareness on the importance of education to prevent child sexual abuse?
To break the taboo, we launched Stop Nursery Crimes, a campaign based on the insight that over 90% of sexual predators are people children know and trust. We created a series of webfilms that led parents to an educational website, designed to help parents teach their children about the dangers of sexual abuse. Through the use of child-friendly illustrations coupled with bite-sized information and facts, the website aids parents in talking to their children about sexual abuse, specifically in the areas of prevention, knowing the signs, and how to react or seek help.
Executive Creative Director: Alvin Teoh
Creative Director: Alex Wong
Creative Group Head: Jeremy Yeoh
Copywriter: Jeremy Yeoh, Jenatun Zulkifli, Jackson Mah, Chong Su-Yin
Art Director: Simon Yip
Client Service: Caroline Wong, Tee Tze Mien
Agency Producer: Sharon de Silva, Chris Lau
Media Strategist: Leroy Mah
Technical Director: Cheok Chin Jin
Digital Strategist: Lo Wei Tzen
Illustrator: Kathrin Honesta
Film Production Company: Superwonderful Films
Director: Al Isaac
Cinematographer: Ricky Lim
Gaffer: Ashraf Alif
Production Designer: Simon Loke
Executive Producer: Diana Tan
Post-Production Company: Mustang Post
Editor: Vikster Chew
Colorist: Lee Jia Seng
Flame Artist: Sean Chaw
Post Producer: Luffy Latiff
Client’s Name: Madeleine Yong
Client’s Position: Committee Member
Client’s Contact No: 012-9366294
Client’s Email Address: protect@psthechildren.org.my
Client’s Address: No.5, Jalan 7/14, Section 7, 46050 Petaling Jaya
