Stop Nursery Crimes

BRONZE B8.1 Social, Environment, Health & Safety - Campaign
StopNurseryCrimes.jpg

Agency

Naga DDB Tribal Sdn Bhd

Client

Protect & Save The Children

Product/Service

Public Service Announcement

Brief

Most parents are under the misconception that their children are safe from the hands of sexual predators, They’re largely unaware that statistically, more than 90% of sexual abusers are people children know and trust. The challenge: How do we open their eyes to the fact that the danger of child sexual abuse is much higher than they think?

Solution

Through the use of VR Cardboard at roadshows nationwide, we created an eye-opening experience where parents were able to feel, immerse and see through the eyes of innocent children.
A series of 360 degrees VR films were produced. We turned popular ‘Nursery Rhymes’ into ‘Nursery Crimes’ to express how predators masquerade their hidden intentions to groom children into unsuspecting victims of sexual abuse.
The films led parents to an educational website, where they could arm themselves and their children with information and knowledge.

Credit

Executive Creative Director: Alvin Teoh
Creative Director: Alex Wong
Creative Group Head: Jeremy Yeoh
Copywriter: Jeremy Yeoh, Jenatun Zulkifli, Jackson Mah, Chong Su-Yin
Art Director: Simon Yip
Client Service: Caroline Wong, Tee Tze Mien
Agency Producer: Sharon de Silva, Chris Lau
Media Strategist: Leroy Mah
Technical Director: Cheok Chin Jin
Digital Strategist: Lo Wei Tzen
Illustrator: Kathrin Honesta
Film Production Company: Superwonderful Films
Director: Al Isaac
Cinematographer: Ricky Lim
Gaffer: Ashraf Alif
Production Designer: Simon Loke
Executive Producer: Diana Tan
Post-Production Company: Mustang Post
Editor: Vikster Chew
Colorist: Lee Jia Seng
Flame Artist: Sean Chaw
Post Producer: Luffy Latiff
Client’s Name: Madeleine Yong
Client’s Position: Committee Member
Client’s Contact No: 012-9366294
Client’s Email Address: protect@psthechildren.org.my
Client’s Address: No.5, Jalan 7/14, Section 7, 46050 Petaling Jaya

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