"WALL OF FAME"

MERIT B3.6 Education & Learning - Campaign
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ICOM Final - CHICAGO.jpg
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Agency

Hakuhodo Malaysia Sdn Bhd

Client

International College of Music (ICOM)

Product/Service

Tertiary Music Education Courses

Brief

Where do you go to pursue music for tertiary education?
And where can you go after pursuing music for tertiary education?
Well, with its affiliation to Berklee and Wolverhampton, first-class facilities and faculty, the International College of Music (ICOM) puts musical talent on track to the rewarding world of superstardom. We just needed a fun and relevant idea to raise awareness and interest in ICOM.

Solution

Music is full of famous names and instantly recognisable band logos. For an aspiring musician, there is no greater motivation than seeing others wear their name on T-shirts, and then framing it up _ platinum album style. So we did just that.

Credit

Creative Director: John Dorai
Art Director(s): Kenny Pang, Clement Lim
Copywriter(s): Jeihan Lee, John Dorai
Designer(s): Kenny Pang, Clement Lim
Photographer: DL Studios
Client Service: Loke Chew Ling, Majorie Ann
Print Producer: Chris Yeap