BEYOND DIMENSIONS

MERIT B1.1 Automobile - Single
BEYOND DIMENSIONS.jpg

Agency

Hakuhodo Malaysia Sdn Bhd

Client

UMW TOYOTA MOTOR SDN BHD

Product/Service

TOYOTA HILUX

Brief

Launching of New Toyota Hilux.

Solution

The all-new, re-designed Hilux 2.4 was launched in 2016.  It has a brand-new engine with a slightly smaller capacity, but is actually more powerful and more economical than the previous 2.5L model, and a newly-developed suspension offers a more comfortable, quieter ride.

“Beyond Dimensions” was created to express the fact that the new Hilux is as capable as any Hilux that came before.  It is able to take on any kind of terrain, from the harshest to the wettest, and hottest to the coldest, without any problem, while giving quiet and comfortable drive.

Credit

Title: Beyond Dimensions

Product: Toyota Hilux

Client: UMW Toyota Sdn Bhd

Creative Director: Max Tan

Art Director: Max Tan, Jack Ng

Copywriter(s): Canis Rozario, John James Frois

Client Service: Jane Wong, Mervin D’Silva, Kiew Yen Nie

Agency Producer: Liew Shuen Yoong

Production House: PRS Productions (M) Sdn Bhd and AOI Asia

Production House Producer: ST Fah

Film Director: Jeff Gaunt

Post Production House: MFX

Music: Two AM Music Studios