Title
Class in Session-Cold
Client
Electrolux Home Appliances Sdn Bhd
Product/Service
Electrolux air-conditioner
Creative Director
Hoe Kai Yew
Copywriter
Hoe Kai Yew
Client Service
Zech Pharamond
Production House
AMP Radio Networks
Agency Producer
Hoe Kai Yew
Production House Producer
Jimmy Chua Chee Hooi
Announcer
Ho Soo Wei
Rational
This is another commercial that is set in a seemingly serious Mandarin class. It teaches the word, “?(Cold)”, which is in Mandarin. When it is combined with the Chinese word for “?Quiet”, it is supposed to mean “??Cool Down” in Chinese. But in this context, we literally translate it into, “cold and very quiet”. This commercial also uses a very famous classic Chinese poem to demonstrate the usage of the abovementioned “words”, but with a twist! According to this commercial, that poem was inspired by the Electrolux air-conditioner.
