Kancil Awards

The Heineken Star Experience was a viral campaign which aimed to generate awareness of Heineken's sponsorship of the prestigious UEFA Champions League football tournament as well as put users in the middle of all the football action and glamour centered around the game. A multi-layered "penalty shoot-out" website with Facebook Connect was developed to engage users to challenge their Facebook friends by shooting goals into their goal post. This led to thousands of users "scoring and stealing" points from one another. Through this campaign, Heineken Malaysia was able to double its Facebook profile fans from 37,000 fans to over 77,000.