Title
So Easy To Be Famous
Client
DiGi Telecommunications Sdn Bhd
Product/Service
Telco
Internet URL
Creative Director
Gary Tay Han Seng, Harish Subramaniam
Art Director
Ivee Gan Ai Kwei, Wong Tjun Jien
Copywriter
Wong Tjun Jien
Designer
Khoo Sian Chun, Gan Ger Shin
Web Designer/Multimedia Designer
Tee Jin Jun
Programmer
Tana Terence, Vincent Yeo
Client Service
Harish Subramaniam, Elaine Tibok, Vinod Nair, Yeoh Ee Leong
Rational
We saw an opportunity in the client's brief to create a campaign that would let us fuse creativity and technology , giving consumers an unique experience they will want to be a part of and one they would share with everyone. It was a challenge to ourselves and to the client to deliver a technologically difficult piece of work while ensuring the idea didn't get lost in the execution. And we're glad to say we met that challenge and succeeded.
