The Brief
Get camera buffs in Olympus’ email database excited about the Olympus Zuiko Digital Zoom lens through an eDM.
The Solution
An interactive eDM that made it difficult to see the big picture. Each frame led to another frame within the picture. On the final frame, we gave a link that revealed the lens and how finding what you want could have been easier.
The Results
• Olympus received a total of 3,600 calls enquiring about the product.
• A 25% spike in site visits to Olympus.com.my
• Word-of-mouth and high email forwards of this eDM to people who weren’t on the Olympus email database.
Title
Have You Seen This Picture
Client
Olympus (Malaysia) Sdn. Bhd
Product/Service
M.ZUIKO DIGITAL Lenses
Internet URL
Creative Director
VJ Anand
Art Director
Lay Jian Yi
Copywriter
Adlin Rosli
Photography Studio
Imagerom
