The 4As Creative Council will select a panel of local and foreign creative luminaries. Judges – local or international – cannot vote for their network’s entries. The Golden Kancils will be selected from the best of each category. Both the Advertiser of the Year and Agency of the Year Awards will be selected based on the total score from the Kancil Awards 2012.
AGENCY OF THE YEAR
The Agency of the Year will be awarded based on the highest accumulated points scored from all categories. Scores are calculated as follow:
Golden Kancil 20 points
Gold 15 points
Silver 10 points
Bronze 5 points
Merit 1 point
YOUNG CREATIVE AWARD
The Young Creative of the Year honours an up-and-coming creative talent (copywriter, art director and designer) with less than 2 years experience.
