Title
Reverse Staircase
Client
KALBE International Pte. Ltd.
Product/Service
Extra Joss Energy Drink
Creative Director
Edwin Leong
Art Director
Richard Chong, Sam Goh
Copywriter
Daniel Kee, Jackson Mah, Ismail Esa
Client Service
Jonathan Lim, Noreen Musa , Emily Lim
Print Producer
Leslie Chong
Color Separation
P.G.S. Sdn. Bhd.
Other
Chia Pi Wo (Planner)
Size/Duration of Ad
8 ft. (height) x 10 ft. (width)
Rational
Extra Joss is an energy drink that boosts both physical and mental performance. This simple poster turns uphill effort into easy descent, offering psychological relief and the promise of the equivalent physical benefit - with a can of Extra Joss.
