Commercialisation of the traditional Mooncake, or Mid-Autunm Festival has seen the rise of mooncake manufacturers in the marked and a plethora of mass produced, generic looking mooncakes. The challenge was to ensure that while Silverbird continues the age old tradition of sending Mooncake Greetings, it does so without being drowned in a sea of lookalikes.
CategoryPackaging
Client
Stanson Marketing Sdn Bhd
Product
Corporate Gift
Title
Mooncake Checkers
Agency
JWT Kuala Lumpur
Client Service
Nicole Tan/Leon Tang/Lian Ju Han
Creative Director
Edwin Leong/Richard Chin/Hasnah Mohd. Samidin
Copywriter
Jackson Mah
Art Director
Carina Teo
Designer
Carina Teo/Jackson Mah
Print Producer
Leslie Chong
Color Separation
Pioneer Graphic Scanning Sdn Bhd
Others
Tan Min Yee/Angeline Lim (Client)
