25 April 2017
7:00pm — 11:00pm
Datuk Johnny Mun
Welcome and Opening
The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition. It has been on from at least 1978. It was then called the "6As".
Film & Branded Content Kancils
A celebration of the use of creative storytelling through moving image on screens large and small to connect to people.
Print & Publishing Kancils
Shining and spotlight on creativity that combines a human-centred insight with outstanding craft to create ideas that leap off the page.
Digital Experience Kancils
A celebration of digital experiences that demonstrate relevant and seamless user experience, flawless design and masterful execution.
Promo & Activation Kancils
A celebration of creative brand building through immersive retail, activation, digital or on-ground customer engagement. Entries should demonstrate how the customer journey, brand experience and optimised touch points led to increased brand affinity and/or commercial success.