It has been on from at least 1978. It was then called the "6As". In 1995 this annual premier event was re-named the Kancil Awards, to attest to the pride in recognizing home-grown Malaysian creative excellence in advertising, and to further underscore the industry's endorsement of the highest standards of creativity bestowed on the best work produced by its own peers.
Its importance is attested to by the active participation of the industry's creative leadership represented by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.
Recongnising home-grown Malaysian creative excellence in advertising.
About 4As Malaysia
The 4As Malaysia, formed in 1971, is the Malaysian industry’s peak body that represents and promotes the ‘value’ of Advertising Agencies in the Marketing Communications industry among advertisers, media, suppliers, government and the public.
The organisation encompasses more than 80 homegrown and international Member Agencies who are key players in the advertising industry. We help grow member businesses and develop individual careers through professional development services, industry awards, advocacy and support.