Chief Creative Officer
Publicis
Richard started his career as a copywriter at Leo Burnett London. Ten years on he transferred to Leo Burnett Bangkok where he learned a smattering of Thai, the joys of eating spicy food and more about great advertising than he ever did in London.
Next stop, Vietnam. There he helped establish the Leo Burnett offering in Ho Chi Minh City - A fantastic three years, which left him with an appetite for start-ups, more spicy food and the occasional international award or two.
From Vietnam to Manila. This in turn proved to be a wonderful learning experience and opened his eyes to just how much can be achieved when you surround your self with smart, passionate and talented people. Under his stewardship, Leo Burnett Manila won the country’s first TV Gold at AdFest Thailand, seven Ad of the Year Awards, four Best of Show Awards and was named the Philippine 4 A’s Agency of the Year Best in Creative. In 2007 Richard was inducted into the Philippine Advertising Hall of Fame making him the first foreigner to be honored in such a way.
On then to Tokyo and an agency called beacon (an amalgam between Leo Burnett, Publicis and Dentsu), where in less than a year, Richard help guide the agency towards a Cannes Grand Prix, Cannes Gold PR Lion, an AdFest Grande Lotus and an AdFest Inova Lotus.
Prior to any of this, he drove an ice cream van.
