Executive Creative Director
Euro RSCG
Seong has had stints in Bozell, Naga DDB who he helped build from a MYR 20million agency to be the largest in Malaysia and consistently ranked in the top 3 creatively. With the success of Naga DDB, he was then tasked to set up DDB’s second offering in Malaysia. In the span of 4 years, the agency grew four fold and continued its award winning ways.
He joined Lowe & Partners Malaysia in 2007, helping the agency on a winning streak of new businesses. Lowe was voted by Adoi magazine as the agency with the “Most admired turnaround performance of the year” in 2008.
Through years he has garnered over 120 awards from Cannes Lions, One Show Pencils, Nominations in D&AD, Lotuses in Adfest, Spikes, Award Awards, Clio’s, London International, New York Festivals, Kancils as well as Amea’s and Effie Awards.??He is listed as one of Malaysia’s top 10 hottest creatives and top 100 in Asia in the recently published Creative Rankings in Campaign Brief Asia.
He is currently the ECD at Euro RSCG in Kuala Lumpur.
