Executive Creative Director
IF Isobar
Liew Sanyen, who prefers to be referred to as a Digital Craftsman, specialises in multimedia design and digital installation. He is the Executive Creative Director at IF Isobar, formerly known as IF Interactive, a digital agency founded in 2002 in Kuala Lumpur, Malaysia. Since then, Sanyen has been expanding for himself a series of commendable portfolios while earning multiple local & international awards along the way. His works include commercial projects such as online campaigns for KFC, Discovery International, Sony Malaysia and also, interactive installations for British American Tobacco Malaysia.
With prolific experience and a prodigious passion in design, Sanyen has also been invited to speak and exhibit in local and international design conferences in Stuttgart, Helsinki, Singapore, Melbourne and New Zealand; as well as lectures in design colleges and universities in Malaysia. Last but not least, with his creative leadership, IF Isobar has successfully garnered over 50 awards in DMAM (Direct Marketing Association Malaysia), MC2 (Malaysia’s Creative Circle), One Show Interactive, New York Festival and Webby Award, including The Golden Kancil 2009 and The Agency of the Year in Kancil 2010.
