Objective:
To position BOH Camomile Tea as the calm moment in an otherwise frenetic day.

Idea:
Show the difference a cup of BOH Camomile Tea can make to a harried person.

Execution:
Each BOH Camomile tea bag features a design, printed using edible tea ink, depicting the stressed person’s state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer design. The Before/After effect served as a timely and memorable reminder of the calming properties found in every cup of BOH Camomile Tea.

Title
CALM TEA BAGS

Client
BOH PLANTATION SDN BHD

Product/Service
BOH CAMOMILE TEA

Creative Director
FARROKH MADON, HENRY YAP, MARZUKI MAANI, NEIL LESLIE

Art Director
CHOO CHEE WEE, PAULINE ANG

Copywriter
FARROKH MADON, AHMAD FARIZ

Client Service
FARRAH HARITH, SHERINA BINTI MOHAMED ZULKIFLI

Designer
ELLIE SEE

Typographer
PAULINE ANG, ELLIE SEE

Print Producer
SEBASTIAN NG

Photographer
JESSE CHOO

Photography Studio
UNTOLD IMAGES

Print Producer
SEBASTIAN NG

Color Separation
IGNITION GRAPHIC PRODUCTION SDN BHD

Agency Producer
SEBASTIAN NG