The Brief:
Create a younger, hipper image for Jack 'n Jill Potato Chips. Help the brand get online and connect with young users of the massive social media space.
The Strategy:
Leverage on the renewed popularity of the Mr. Potato Head toy to create a new campaign based on potatoes with interesting personalities. These will become the wacky, fun, memorable new faces of the brand.
The Solution:
Our idea is that Jack 'n Jill uses only the best potatoes - depicted by potatoes with interesting personalities that are best at their own individual fields. The Facebook app offers various engagement components that expand on the campaign premise.
Campaign Components:
- Potato head-themed tell-a-friend components lets users turn friends’ heads into potato heads.
- Online only videos that show more potato personalities that are the best at what they do.
- Contest: Users invent their own potato personalities. The best are turned into new potato videos.
Title
Potato Heads: Samurai
Client
URC Food Malaysia
Product/Service
Jack 'N Jill Potato Chips
Internet URL
http://110.74.145.163/award_submission/potato
Creative Director
David Sin
Art Director
Benedict Tan, Kellie Ong, Andrew Gooi
Copywriter
Phang Kuan Hoong, Suryadipura Salleh
Web Designer/Multimedia Designer
Dominic Chin, Wind Sow, Joe Lim Kean Jiu, Chan Hock Liang
Programmer
Yap Chin Ket, Yeong Chin Ran, Lee Wun Hui, Eddie Lee
Client Service
Ee Seet Ling
Ilustrator
Vince Low
Young Creative Award
Kellie Ong, Dominic Chin, Joe Lim Kean Jiu, Wind Sow
